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Tracking link clicks

If you clicked the "Track delivery statistics" checkbox when you sent your message, and if your message contains any links, Direct Mail will report who clicked those links and when. These statistics are listed in the Hyperlinks section of the history report.

Direct Mail reports statistics for both number of clicks and number of unique clicks. Clicks are the total number of times the given link was clicked. Unique clicks are counted only once per recipient, regardless of how many times the link was actually clicked. As an example, if Joe clicked link A 13 times, it would be counted as 13 clicks, but only 1 unique click.

The Summary section of the message history report shows a percentage next to the raw count of unique clicks. This is the percentage of total recipients that have clicked a link at least once.

This feature is available only to Direct Mail Pro users.

Related Topics

About tracking delivery statistics

Purchasing Direct Mail

Tracking email views

Tracking geographic information

Updating statistics

Upgrading to Direct Mail Pro