Direct Mail Icon

Using mail-merge tags

You can use mail-merge tags to customize your outgoing messages. Mail-merge tags are special blocks of text (like [first name] or [email address]) that are replaced by values from your address list when the message is sent.

Direct Mail supports a variety of mail-merge tags for use in your messages. For example, you can use [first name], [last name], [full name] — these tags are replaced by values from the Name column of your address list — or tags like [Custom 1], [Custom 2], etc. The "custom" mail-merge tags are replaced by values from the Custom columns in your address list. To show these custom columns, choose Addresses > Show Address Table Columns.

You can use mail-merge tags in the subject, headers, and body of your message.

To insert a mail-merge tag:

Step 1

Position the cursor where you want to insert the tag.

Step 2

Click the Insert Mail Merge Tag pop-up menu.

Step 3

Choose the mail-merge tag you want to insert.

Related Topics

Adding more information about an address

Previewing messages

Using PHP scripts in your messages